Why Communication Fails and What to Do About It!
This communications book will provide nine counter-intuitive principles for success in getting your point across, expanding your influence, and persuading others to change their mind or behavior. Communication always proves a challenge: People don’t go to the polls even though candidates and neighbors urge them to vote. Poor performers persist in bad habits. Employees say their bosses fail to listen to their ideas. Leaders grapple with employees who resist change.
With examples from politics, pop culture, business, and family life, this book also identifies 9 common reasons that communicators fail at changing hearts and minds—and concrete tips to change that situation!
With this communications book in hand, you’ll learn:
–How to build or rebuild trust
–Why storytelling skills are essential for today’s professionals
–Why salespeople should stop “pitching”
–How to make things simple so customers and employees will engage
–Why empathy can be bad for your business and career
Jam-packed with techniques and practical examples from high-tech, engineering, financial services, healthcare, defense, hospitality, retail, and nonprofits, the book will show you exactly how to analyze your own communication for the pitfalls. Specifically, you’ll learn how to shape conversations, presentations, product and service offers, emails, feedback, or customer service to succeed in accomplishing the communication goal—whether to get others to accept change, put aside a bad habit, improve performance, award the contract, or give you the job!
“Dianna Booher has done it again! What MORE Can I Say is the definitive book on the hows and whys of communicating effectively. I’ve always said leadership is an influence process—and to influence others, you have to know how to get your point across clearly. What more can I say, other than ‘Read this brilliant book!’”
—Ken Blanchard, coauthor of The One Minute Manager® and Legendary Service
“To be a success you need to influence others, communicate persuasively and win the hearts and minds of those around you. Dianna Booher can give you the expert advice you need to succeed.”
—Darren Hardy, publisher and editor of SUCCESS Magazine and New York Times Bestselling Author of The Compound Effect
“Dianna Booher may have accomplished the impossible. By following the tactics revealed in What MORE Can I Say?, you will communicate in a way that creates a dynamic engagement with others after which all parties walk away satisfied and smiling. Excellent work from one of today’s most important communication experts.”
—Marshall Goldsmith, author or editor of 34 books including the global bestsellers MOJO and What Got You Here Won’t Get You There.
“Booher’s What MORE Can I Say? does say it all in a way that’s relevant, specific, compelling, and credible.”
—Ralph D. Heath, former Executive Vice President, Lockheed Martin Aeronautics Company
“This is a wonderful book, fast-moving and enjoyable, loaded with practical ideas to make you a more influential and powerful communicator.”
—Brian Tracy – Author, The Power of Charm
“It’s hard to imagine anyone would have to search long for places to apply the author’s advice. Who wouldn’t want to communicate effectively or understand how they are persuaded? VERDICT: Useful and precise, this guide explains how to turn communication failures into communication successes in a variety of situations.”
—Paul Stenis – Pepperdine University, Library Journal
“It’s hard to imagine anyone would have to search long for places to apply the author’s advice. Who wouldn’t want to communicate effectively or understand how they are persuaded? VERDICT: Useful and precise, this guide explains how to turn communication failures into communication successes in a variety of situations.”
—Paul Stenis – Pepperdine University, Library Journal/
“What More Can I Say? packs a lot of wisdom and practical examples into its 146 pages. The tone is conversational and the information easy to digest. If you want to refine your communication skills and become more effective in motivating others to take action, buy your product or service, or offer you your dream job, this book will greatly improve your chances of success.”
—Dianne Coppola – ActionableBooks.com
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Download communication book jackets here.
Dianna Booher is the bestselling author of 46 books, published in 60 foreign-language editions, with nearly 4 million copies sold. Her personal development topics include leadership communication, executive presence, writing, and life balance. Her most popular titles include:
• Creating Personal Presence: Look, Talk, Think, and Act Like a Leader
• Communicate With Confidence, Revised and Expanded Edition
• Speak With Confidence
National media such as Good Morning America, USAToday, the Wall Street Journal, Investor’s Business Daily, Bloomberg, Forbes.com, CNN International, NPR, Success, and Entrepreneur have interviewed her for opinions on critical workplace communication issues.
Clients include IBM, ExxonMobil, JP Morgan Chase, Lockheed Martin, Raytheon, BP, Chevron, ConocoPhillips, Pepsico, and Department of the Navy, just to name a few.
She has been inducted into the Speakers Hall of Fame by the National Speakers Association. Successful Meetings Magazine has named her to its list of “21 Top Speakers for the 21st Century.” She also appears on Richtopia’s Top 200 Most Influential Authors in the World (2017).
Download the interview questions here.
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